As with any kind of business, it is important that you make your clients feel that they are your priority. This is applicable not only in providing excellent customer service but also when you are marketing your products and services. When it comes to internet business marketing, you also have to make your product users the star of your promotional campaigns.
With the advertising strategies that you have in mind, it can be quite overwhelming as you try to promote one product after another. But this shouldn’t be the case. Especially when it comes to using social media marketing where you have the opportunity to interact with your clients and potential customers, it can be quite beneficial for your business if your customers feel that you have their interests as your top priority. So how can you integrate this aspect with social media sites such as Pinterest?
Know What Captivates Them The Most
People are visual creatures and thus, it is actually easy for you to determine the kind of things that your target market is mostly interested in. This is highly relevant when it comes to creating pin boards on medias such as Pinterest, Instagram and Facebook. Prior to posting images that you think will say a lot about your company, make sure that you are also aware of what they are actually interested in.
For example, the company Sony studied what their customers would most likely pin in relation to the company. They found out diverse interests ranging from Sony advertisements, logos, videos, and images of their products which were not exactly from Sony but are heavily related to the company.
This research led to months of creating pin boards on Pinterest which the company feels are visually appealing to their clientele. Most of their content at this time were repins of what other pinners had already shared on their boards.
Although images can be visually appealing, they can also lead to loss of interest, especially if you see the same things over and over again. In addition, you wouldn’t want your clientele to feel that they are constantly bombarded with marketing images, making them think that you’ve created your page solely because you want to sell products.
Make your image posts interesting by mixing promotional images with fun multimedia. You can even create posts which encourage interaction among your clientele. For example, Sony developed a board on Pinterestknown as “Rooms We’d Love to Live In,” which features Sony products as well as interesting mixes of interior designs. This appealed to those who are into visually-appealing rooms but feel that they are not techie enough to be involved in Sony-related conversations.
Another interesting thing that you can do is to develop original images with concepts that are related to your brand. Have a shoot with artists who can make use of your products, company logo or other things that can be related to your business and offer pinners images that they won’t be able to find anywhere else.
Make Things Easier And Accessible For Your Clients
You should integrate all your social media accounts and web properties. For example, make your website Pinterest-friendly so that visitors can easily pin content from your website directly to their pin boards by using a Pin-It plugin. See to it that your pin boards are also linked back to your business website. Promote your website as well with your Pinterest profile in other channels.
At the end of the day, you will realize that the way to make your product users the star would be to consider their interests and make it apparent to them. However, you will also find that they will continue to patronize your company because they actually want your products and services. But the best way for them to get at that point would be to entice them first.